Content writing sounds wonderfully simple. Sit at a computer, type a few words, drink some coffee and get paid.

If only!

Behind every polished article lies a collection of peculiar struggles that fellow writers understand all too well.

The Terrifying Blank Page

You have a deadline, a detailed brief and absolutely no idea how to begin.

After twenty minutes of staring at the screen, you finally type a headline.

Then delete it.

The Five-Minute Task That Takes Three Hours

“Could you just write a quick introduction?”

Certainly! First, you’ll research the topic, investigate competitors, identify keywords and reconsider every sentence you’ve ever written.

Three hours later, your introduction is magnificent.

All 47 words of it.

The Client Who Wants Something Viral

“Can you make this article go viral?”

Of course! Let me just contact the internet and arrange that for you.

Unfortunately, successful content requires more than wishful thinking. Audience understanding, useful information and effective distribution all matter.

The Endless Coffee Cycle

One cup to begin writing.

Another to overcome writer’s block.

A third because you’ve forgotten where you placed the second.

Eventually, coffee becomes an unofficial member of the editorial team.

We Still Love Writing!

Despite the deadlines, revisions and occasional battles with punctuation, content writing remains an incredibly rewarding profession.

At Formula Write Solutions, we understand the work behind creating engaging, informative content for businesses.

And yes, we promise not to spend three hours writing your headline. Probably.